Terms of Service

These terms apply when you or your business (“you”) use Brandlane (“Brandlane”, “we”, “us”). By creating an account or using the service, you agree to them on behalf of your business.

1. What Brandlane is

Brandlane is software for capturing leads, managing contacts and their consent and, as features become available, messaging customers on WhatsApp. It is built for Meta’s official WhatsApp Business Platform (Cloud API). Brandlane is independent: it is not WhatsApp or Meta, and is not affiliated with, endorsed or sponsored by them. WhatsApp is a trademark of Meta Platforms, Inc.

Brandlane is currently in early access. Features may change, and the service is provided as it is, without guarantees of availability.

2. Your account

• You must give accurate details and keep your sign-in secure.
• You are responsible for what happens in your workspace, including what your team members do.
• You must be able to agree to these terms on behalf of your business.

3. Your contacts and their consent

You decide who you store in Brandlane and how you use their data. You are responsible for having a lawful basis for that, including valid consent before sending marketing messages, and for honouring opt-outs. Brandlane records consent and excludes opted-out contacts, but it can’t know whether consent you enter or import is genuine.

4. Acceptable use

You must not use Brandlane to:

• send messages to people who have not agreed to receive them, or keep messaging people who have opted out;
• break WhatsApp’s or Meta’s terms and policies, including the WhatsApp Business Messaging Policy and Commerce Policy;
• send unlawful, misleading, harassing or harmful content, or promote prohibited goods or services;
• upload personal data you have no right to use, or data about children for marketing;
• attack, overload, probe or reverse-engineer the service, or get around its limits or security.

Because misuse by one customer can affect WhatsApp access for others, we may suspend or restrict an account that breaks these rules, where possible after telling you why.

5. WhatsApp and Meta

Using WhatsApp through Brandlane also requires accepting Meta’s terms for the WhatsApp Business Platform. Meta charges for WhatsApp messaging separately from any Brandlane fee, and bills those charges to you. Meta may limit or remove WhatsApp access, and we are not responsible for Meta’s decisions or for outages of Meta’s services.

6. Fees

There are no paid plans during early access. Before any paid plan starts, we will publish its price and billing terms, and nothing is charged without your agreement. Cancellations and refunds are covered by our Refund and Cancellation Policy.

7. Your data

Your data stays yours. We use it only to provide the service, as described in our Privacy Policy. You can export your contacts at any time.

8. Ending the service

You can stop using Brandlane at any time and ask us to delete your account. We may end the service for an account that seriously or repeatedly breaks these terms. After an account is closed, we delete its data except what we must keep by law or to respect opt-outs.

9. Liability

To the extent the law allows, we are not liable for indirect or consequential losses, such as lost profits or lost data, and our total liability for any claim is limited to the amount you paid us in the twelve months before it arose. Nothing in these terms limits liability that can’t be limited by law.

10. Changes to these terms

We may update these terms. We will change the date at the top and, for significant changes, tell customers by email before they take effect.

11. Governing law

These terms are governed by the laws of India, and the courts at Coimbatore, Tamil Nadu have jurisdiction.

12. Contact

getbrandlane@gmail.com, Brandlane, Coimbatore, Tamil Nadu, India.